Audience Feedback and Research

As well as looking into genre conventions, looking into audience research and target audiences has influenced how I have planned and produced my video and ancillary texts. Within audience research I have relied on both primary (research, surveys, feedback, and focus groups, and secondary sources (statistics, surveys held by other people).

I looked at the genres and similar bands through websites such as last.fm and the Facebook statistics of liked pages to find that a large proportion of both the fans are artists are males usually 21+, for this reason I chose my actor who is mid twenties and suited to the part, rather than a person from sixthform to be my artist.

To ensure my ancillary tasks suit my target audience I have constructed a survey on SurveyMonkey of which have 39 responses as of yet; I'm still waiting on more results, then taking their feedback will attempt to edit my texts slightly if I need to, and hopefully make and inforgraphic on my responses.

In responses many have expressed their interest in buying/listening to the music I portrayed through my advertisement and digipak. Some feedback so far has been helpful regarding if the texts match and other ideas:

 

In response to " Is there anything you dislike about the two images? " (some peopole didn't answer or just answered 'no'; I've mainly just included the feedback I got otherwise.)

 Fill in my survey here!
 

 

Video Editing

I'm almost done creating the structure of my video, and adding transitions and getting clips to layer over different parts. It's going well now, but I don't think I'm able to create the glitchy transitions I originally wanted to as I'm not able to create/ buy these effects for Premiere Pro or After Effects. :(

 

New Videos

Both of these videos have been recently released and have a (kind of) similar aesthetic to what I would like for part of my video. :)

Survey

I've written my survey to ask some people now, I'm asking people I know online and posting the link on my blog to hopefully get a wide variety of people to answer it.

Getting a little bit worried as responses are coming though, but it's all helpful I guess.
Anywaayy...

Click here to do my survey

Digipak update

I've changed a few minor things on my draft of the digipak. I'm just putting it on here so I can use the image URL; working on my survey to get feedback on my ancillary tasks, it should be finished soon and I should be able to get some responses from people online from my blog and other places. :)

Another Filming Location

As the room we oringally had filmed in was unavailable, I found an old building with no roof in Sutton that we got in to to film.

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Though it's not as ideal as the other location, I think it works with some genre conventions as it fits the grungy kind of scenes in music videos.

 

Digipak final draft

I have finished making what will be my final draft of my digipak before asking for feedback on a survey online.
I have made up the the tracklisting and added the required legal information.