Audience Feedback and Research

As well as looking into genre conventions, looking into audience research and target audiences has influenced how I have planned and produced my video and ancillary texts. Within audience research I have relied on both primary (research, surveys, feedback, and focus groups, and secondary sources (statistics, surveys held by other people).

I looked at the genres and similar bands through websites such as last.fm and the Facebook statistics of liked pages to find that a large proportion of both the fans are artists are males usually 21+, for this reason I chose my actor who is mid twenties and suited to the part, rather than a person from sixthform to be my artist.

To ensure my ancillary tasks suit my target audience I have constructed a survey on SurveyMonkey of which have 39 responses as of yet; I'm still waiting on more results, then taking their feedback will attempt to edit my texts slightly if I need to, and hopefully make and inforgraphic on my responses.

In responses many have expressed their interest in buying/listening to the music I portrayed through my advertisement and digipak. Some feedback so far has been helpful regarding if the texts match and other ideas:

 

In response to " Is there anything you dislike about the two images? " (some peopole didn't answer or just answered 'no'; I've mainly just included the feedback I got otherwise.)

 Fill in my survey here!
 

 

Idea for Filming

On Sunday I'm filming some more footage for the video, I was stuck for ideas on what else to film so it wasn't just a video of my actor walking across Nottingham. I've decided I want an extra aspect to the music video - a twist at the end showing that the actor wasn't just needlessly paranoid, and someone is actually watching him.

I was thinking of nearer the end, just after the lyrics "You're alive" and him walking out the abandoned room doors. Then it shows an over the shoulder shot in a darkened room of someone on a computer clicking and watching footage of him. I was thinking of filming in the media room as i could move the monitors and towers of the computer with the little lights flashing.

As well as adding something more to the video it might be quite beneficial as it covers one of the characteristics that Andrew Goodwin writes about when definining music videos in his book Dancing in the Distraction Factory.

"There is frequently reference to notion of looking (screens within screens, telescopes etc. and particularly voyeuristic treatment of the body)."

I'm not sure yet but the person on the computer could either just be shown at the end as a twist, just a shadow of someone watching him; or it could be dispersed throughout the video then the twist at the end be that it's the main actor himself that's watching it back.

On Sunday I'll also be filming more in the abandoned room place to get some footage similar to the video for The Fall by Gary Numan. Filming my actor in different parts and editing so it looks flickery, and also to get more performance footage.

Filming Update

My actor has cut his hair really differently so as well as being worried about continuity, I don't think he'll have time to film on Sunday. I'm not sure what I'm going to do, so I'm just going to film lots of shots of the location when I can next and see what I can do with the footage I already have. D: 

Pictures From Nottingham

Whilst driving to where we had planned, we saw a really old, looking kind of garage room thing (which we think might be the back entrance to a store called Whistle and Flute Menswear on Wollaton St.) that looked really perfect for filming in, so we filmed some of the vocals we had planned to do in that factory place. I haven't taken many pictures, I was obviously focusing more on filming, but I've taken a few. 

 

Filming in Nottingham from Ashleighhh-x

As well as more abstract pictures or stills from my filming, I tried to take a few of my actor that I could use in my magazine advert:

I could mess with colours on them, and change the focus maybe. :)

Moodboard

I collected images to help me map out ideas about my work, including locations, costume, adverts, album covers, actors and logos, I also added some general imagery for how I'd like aesthetics of my work to be:

(Click to enlarge)

More Actor Photos

I found some more pictures of my actor that kind of look a bit more like him.. so I thought it might be helpful to put them on here. :) 

Actor for my video

Just got my laptop working properly after a few days, but finally I have a definite actor for my music video, my friend couldn't get her drama school friends to help so I've managed to convince my sister's boyfriend to do it, it might actually work a bit better, looks-wise as he's a little older (he's 25) and it might look a little more convincing. 

Some picture from Facebook, with his permission

Once I have sorted out exactly what is happening in each part of the video I should start filming,  as he's going away soon and will have a tan, and I feel like it might be better if he was pale. So within the next two weeks, hopefully!