Ancillary Task 1: Digipak

Ancillary Task 2: Magazine Advert

Evaluation Q2:Combination of products

How effective is the combination of your main product and ancillary tasks?

Evaluation Q2:Combination of products from Ashleighhh-x

 

Edit:

As well as continuity, the fonts I have used (Diamond SF and Devil Breeze) are well suited to my genre in that they look simple and modern, reflecting the more electronic elements of my given song.

 

The use of “star image” I found was important in all aspect of media as it makes the product more memorable. Similarly, in hindsight , if I could change anything about my texts now, I would add an image of my actor to the digipak art, layered in to also fit with the theme of the video and advert (behind the fence).

On each of my products, Warp records is mentioned; with the logo on the digipak and advert, and then the name written in the indent added to the music video intro. The importance of this lies within the marketing and distribution, to make sure the label was added to the texts to keep within a contract the band would have. 

 

Audience Feedback and Research

As well as looking into genre conventions, looking into audience research and target audiences has influenced how I have planned and produced my video and ancillary texts. Within audience research I have relied on both primary (research, surveys, feedback, and focus groups, and secondary sources (statistics, surveys held by other people).

I looked at the genres and similar bands through websites such as last.fm and the Facebook statistics of liked pages to find that a large proportion of both the fans are artists are males usually 21+, for this reason I chose my actor who is mid twenties and suited to the part, rather than a person from sixthform to be my artist.

To ensure my ancillary tasks suit my target audience I have constructed a survey on SurveyMonkey of which have 39 responses as of yet; I'm still waiting on more results, then taking their feedback will attempt to edit my texts slightly if I need to, and hopefully make and inforgraphic on my responses.

In responses many have expressed their interest in buying/listening to the music I portrayed through my advertisement and digipak. Some feedback so far has been helpful regarding if the texts match and other ideas:

 

In response to " Is there anything you dislike about the two images? " (some peopole didn't answer or just answered 'no'; I've mainly just included the feedback I got otherwise.)

 Fill in my survey here!
 

 

Survey

I've written my survey to ask some people now, I'm asking people I know online and posting the link on my blog to hopefully get a wide variety of people to answer it.

Getting a little bit worried as responses are coming though, but it's all helpful I guess.
Anywaayy...

Click here to do my survey

Digipak update

I've changed a few minor things on my draft of the digipak. I'm just putting it on here so I can use the image URL; working on my survey to get feedback on my ancillary tasks, it should be finished soon and I should be able to get some responses from people online from my blog and other places. :)

Digipak: First Draft

I made my first draft of my digipak on Serif Photo Plus, and prezi about how I got to this point:

digipak template 

source: www.duplication.ca

Digipak on Prezi

Magazine Advert Update

I have added Facebook and Twitter logos to make the reader aware of the artist's online presence.

Advertisement/Album Art Idea

Recently, I found an old receipt that I had accidently got some perfume sprayed on it, it left little purple-y black marks where it had hit. I kind of experimented more with this and got lots of cool effects. 

(Taken with my webcam, so not the best quality)

I researched it and apparently it is due to the chemicals reacting with the ink as it is thermal paper, it also occurs if you hold a lighter underneath it. I'm trying out lots of different effects at the moment. I like how it looks and it does seem to link into some of the black and white, abstract looking album covers I've looked at; I think it could also continues a kind of dark theme, without getting too caught up in the aesthetics that heavier bands use.

Sprayed with perfume then scrunched up (left), folded and a lighter led underneath (right)

Digipaks

In my previous post, I briefly looked at the aesthetics of album covers in the genres my song falls into, of course with this I will have to create the rest of my digipak so I decided to get a bit of information about them.

A basic digipak

A digipak is a style of packaging for a CD or DVD, they usually consist of a book-style fold and often used for singles and Special Edition copies. Digipaks can vary in how many sides they have (usually depending on the amount of discs included) , sometimes forming cross shapes or simply opening out as a line.  

The general conventions of a digipak are similar to any music packaging: album cover, track listing, band information such as website, thanks to anyone else involved, lyrics (maybe), music publisher and information, the record label and other legal information. A digipak may consist of more album art, and more than one CD. 

Looking at some similar band's digipaks may help me think about what images as well as information I will need to include in mine.