Usually, both marketing and distribution aspects are left to the record label rather than the direct members of the band. Wikipedia says "marketing" is a business term referring to the promotion of products, advertising, pricing, distribution channels, and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.
With music it can essentially be seen as an extension of the artist/band's work; it can portray them as certain image/brand to make sure the right audience are finding out about them; this includes things such as their advertising,online presence, press etc.
For this they could contact companies such as Drowned in Sound, NME or Pitchfork for music news, and album and gig reviews, and of course create profiles for themselves on social media websites like Facebook, Twitter, Tumblr (and maybe Myspace?) possibly linking fans to free downloads at Soundcloud.
To make sure they are getting listened to it is important that at they are distrubuted correctly; a huge portion of the music industry is solely on the internet now so it would be important for any emerging band to try get on internet radio stations, adding an album to spotify for the public, etc. To get online sales they could go with a lot of different distribution plans with their record label.
For this they could contact companies such as Drowned in Sound, NME or Pitchfork for music news, and album and gig reviews, and of course create profiles for themselves on social media websites like Facebook, Twitter, Tumblr (and maybe Myspace?) possibly linking fans to free downloads at Soundcloud.
To make sure they are getting listened to it is important that at they are distrubuted correctly; a huge portion of the music industry is solely on the internet now so it would be important for any emerging band to try get on internet radio stations, adding an album to spotify for the public, etc. To get online sales they could go with a lot of different distribution plans with their record label.
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| Source: David Byrne at wired.com |
I think "my" band could if first starting up would try go for a profit sharing and self-distribution model, as at first it might be easier to allow the label to help distribution though it would be more independent if they could sell their own music, on websites such as bandcamp, letting the fans pay as much as they want, like what Radiohead did to sell In Rainbows.
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